Privacy Policy

Last updated: 29th March 2020

Noticed Ltd, 71-75 Shelton Street, London, WC2H 9JQ

1. We are committed to protecting the security of the data that you provide us with and we will seek to ensure that your personal data, along with your consent usage permissions are handled and maintained in a secure and data-protection compliant environment at all times.

2. We seek to fully comply with the Data Protection Act 2018 (General Data Protection Regulation (GDPR)) and the Privacy and Electronic Communications (EC Directive) Regulations 2003 and the Electronic EU Regulations 2011. If you wish to find out more, please visit

Purpose of this Privacy Statement

3. This statement discloses how we manage, use and protect their personal information obtained while using the sites.

4. We will only use or share your personal information in a manner that is in accordance with this Privacy Statement, and as stated within the registration opt-in definition, unless we have obtained your prior consent. The consent statement is prominently displayed as part of the registration process on the sites.

Collection and Use of Your Personal Information

5. We collect personal information when you visit our website. 'Personal information' or 'personal data' means the information you provide during the registration and download process.

6. We may collect the following information on you:

a. Your name

b. Your title

c. Your date of birth

d. Your contact information, including email.

e. Demographic information

f. Your address and postcode

g. Your IP address

h. Your consent to receive further marketing communications from us via different forms of marketing.

Use of Your Personal Information

7. We use your personal information to:

a. Provide you with information about the products and services we offer

b. Provide you with a more personalised service

c. Provide you with other offers and promotions we feel may be of interest to you

d. For analysis purposes or to build data products. In these instances, the information is aggregated and wherever possible anonymised in line with the Information Commissioner's code of practice. Again, these products are of a marketing nature.

8. We may process your personal data ourselves or through data processors that will process data on our behalf (in which case we will remain responsible for ensuring the data processor complies with this policy and all current data protection regulations). We use OPEND (, an Advertising Technology platform which sends targeted advertising communications they deem to be relevant within your accepted data categories. Data uploaded to OPEND becomes fully anonymised and encrypted on upload and they never see any PII (Personal Identifiable Information).

9. Email data will only be released to third parties where you have given your positive consent (usually at the time of registration) allowing you to fully understand and choose your registration preferences.

Profile Matching

10. Noticed Ltd's business is to match your profile to third party companies that will have goods or services that will be of interest to you. It makes sense for us to ensure that you only receive offers that are relevant to you and fit within the context of your lifestyle and available purchasing power. For example, if you have provided your car insurance renewal data and have consented for third parties to contact you about one month before your renewal date, we will work with third party brand partners to send you a car insurance quote tailored to your needs – thus saving you time researching the entire market.

We may wish to send you offers we believe would be of interest to you based on your profile, but will only do so subject to your consent. They operate within the following industry sectors:

Sector Description and examples:








• Test Drives
• Servicing
• Insurance

• Online retail
• General stores
• Automotive (including dealerships and accessories)
• Property
• Home furnishings
• Home improvement
• Fashion and clothing
• Telecoms and utilities

• Pensions
• Loans, credit cards and mortgages
• Investments & savings
• Claims Companies

• Online Betting
• Online Casino
• Online Poker
• Lottery 

• Home
• Car
• Travel
• Pet
• Personal
• Health
• Life
• Other insurances

• Holidays
• Hotel
• Airlines
• Travel booking

• Health & Well-being
• Fitness • Charities
• Media & publishing companies
• Leisure
• Gaming
• Gambling
• Legal Services
• Educational institutions
• Compensation, Legal Services and Personal Injury
• Injury Compensation Services


Opting In / Opting Out

By opting into Noticed Ltd, you may be contacted on behalf of the below brands to advertise their products or services that could be of interest to you.

Brand: Pharmacy2U
Channel: Email
Privacy Policy:

Brand: Sun Bingo
Channel: Email
Privacy Policy:

Brand: Sun Vegas
Channel: Email
Privacy Policy:

Brand: The Football Pools
Channel: Email
Privacy Policy:

Brand: Optimax
Channel: Email
Privacy Policy:

Opting In / Opting Out

11. We believe that you should be in control of the use of your data, that is why at all stages we offer you the option of Opting Out of receiving marketing communications from ourselves via

Data Safety Outside the European Union

12. You should be aware that some external data processors may be based outside the European Union, whose laws provide a different standard of protection than that provided under English law. We will not release your data to a non-EU country processor without performing proper due diligence as to the standards of data protection within the specified country and proof of compliance with the standards of the Data Protection Act 2018 (GDPR) and other relevant legislation. Such requirements will be part of a formal and legally binding Data Processing agreement.

Useful Information

13. For useful information about data protection you can visit:

The Direct Marketing Association:

The Information Commissioner:

The Citizens Advice Bureau:

You have the right to lodge a complaint with a supervisory authority such as:

The Information Commissioner:

Please note that we may still need to retain your details indefinitely for use for the non-direct marketing purposes described in this Privacy Policy.

If there are any changes in the processing of personal data we shall notify you at the email address we hold on file.